Attribution models
An attribution window and model are agreed with the client up front, matched to the sales cycle and channel mix, so credit for a conversion isn’t assigned by a platform’s default settings.
Services
Analytics & Reporting
Spend, delivery, and results are visible to the client at every stage — on the same numbers we use to manage the account, not a summarized version of them.
Reporting built to hold up at the unit-economics level.
A media plan is only as good as the data it’s measured against. Attribution, tracking, and reporting are set up before launch, so decisions during the campaign are made on numbers the client already trusts.
All services
What’s included
( 4 )
Reporting cadence
Performance is reported on a fixed weekly cycle, with a monthly summary against the agreed cost target, so a client always knows where the account stands.
Dashboard setup
A live dashboard is built per account, giving the client direct visibility into spend and delivery between scheduled reports, rather than a static file shared once a week.
Tools — GA4, RedTrack
Conversion tracking runs on GA4, with RedTrack handling click-level attribution across channels, so spend can be traced to a result rather than to a platform-reported click.
To discuss your
reporting setup,
please get in touch.
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