Audience research
Existing customer data, competitor positioning, and platform signals are reviewed to define who the campaign should reach and where they can be found.
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Strategy & Media Planning
Audience, channel, and budget are defined before spend begins, against a cost target agreed with the client — not fitted around results after the fact.
A media plan built on the audience and the numbers, not the platform.
Every engagement starts with who the campaign needs to reach, which channels can reach them at a viable cost, and what a conversion is worth to the client’s business. Only then does a budget get allocated.
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What’s included
( 4 )
Channel selection framework
Candidate channels are scored against expected reach, cost, and fit for the client’s vertical, rather than defaulting to whichever platform a team already knows.
Budget planning
Spend is allocated across channels and phased over the campaign, with a reserve held back for reallocation once early performance data is in.
KPIs — CPA, ROAS, CPL
A target cost-per-acquisition, return on ad spend, or cost-per-lead is agreed before launch, so performance is judged against a number set in advance, not one chosen afterward.
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media plan,
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